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Dual Pricing


Explore zero fee processing; stop giving away your hard-earned business profits. Dual Pricing is simple and easy, and when processed by a reputable payment processor, like PPD Technology, always complies with state rules.
 

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What is Dual Pricing?

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Dual pricing is a merchant processing feature that allows you to offer both a Cash/ACH/EBT price and a card price to your customers, passing on and eliminating your processing fees almost entirely.

 

Customers decide their preferred payment method and you retain 100% of the cash price for every product you sell. It is fully compliant, clear to customers, and studies show that it does not impact consumer behavior.

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While Dual Pricing has only been available at gas stations, this has changed. It’s now available at brick and mortar restaurants and retailers with a credible payment processor, like PPD Technlogy.

Why Offer Dual Pricing?

Conscientious consumers who still carry cash will be thrilled that you’re offering them a savings of 4 cents on the dollar to pay in cash. Plus, customers will appreciate that you’re:

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  • Fully disclosing both price options clearly

  • Offering them an option to pay with cash and save off the regular price.

  • Rewarding them for carrying cash.

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As a business owner, you’ll enjoy:

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  • One flat rate passed onto the customer, none of those sly fees, like PCI compliance fees, batch header, transaction, and statement fees etc.

  • A way to combat the rising costs of accepting payments.

  • An easy payment process—the equipment simply prints off the itemized receipt with the correct corresponding prices and payment options. 

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Start rocking with PPD Tech

No matter where you are in your payments journey- whether you are a merchant, agent, developer, software vendor, distributor, wholesaler, business owner, or none of the above- we're here to help.

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